In social media, trending refers to topics or hashtags that are becoming popular at a certain time. Some platforms tailor topics based on user searches and followers, while others use a more centralized algorithm. Regardless of the platform, it is important to keep your brand or product in the trending conversation. Trending content is a valuable way to connect with your customers, and a chance to increase traffic to your online store. However, you need to be aware of the dangers of capitalizing on trends without having a clear idea of how the topic will affect your business.
Many trends have a shelf life of a day or two, but some of the more enduring trends can stay in the news for years. For example, the home goods market is expected to see significant growth in 2023. If you are a home goods retailer, you can partner with influencers on social media to reach high-intent buyers.
Home improvement products like power tool accessories have seen impressive growth over the past few years. To help you maximize your digital marketing strategy, take a look at YouTube, Instagram, and Facebook for insights into what is trending. You may also want to consider advertising on Google Ads to reach consumers who have a high intent to purchase.
Home goods retailers can also work with micro-influencers on social media to increase awareness of their products. When you partner with influencers on Twitter, for instance, you can run ads that target audiences who are interested in the products you’re selling.
Similarly, YouTube’s Trending page allows marketers to track the most popular videos, and to understand what makes videos go viral. This data can be used to plan future content and to enhance your channel.
In addition, the top products on Amazon are often featured on a separate “Movers and Shakers” page. This helps you identify what’s trending among your customers and allows you to create an expanded product line. It’s also a great way to discover new ideas for your own YouTube videos.
While it’s difficult to get into a list of trends, it’s worth it. Getting in can increase traffic to your website and can also help your online store to appear on more search results. The key is to be sure your posts relate to the topic and avoid creating unnecessary confusion for your audience.
You can also take a look at Buzzsumo, a tool that has long been one of the best in class for identifying trending content. Although you’ll need to pay for a subscription to access this tool, it’s a great resource for understanding the main players in a space. Using Buzzsumo’s paid features will show you which video content is gaining the most views and which viewpoints are being discussed.
With so many social networks, it’s easy to miss out on the latest trends. Luckily, there are several websites that have dedicated pages to tracking the latest trends and popular tags.