A trend is a phenomenon that occurs when something becomes popular. It could be a style of clothing, a type of music, a certain kind of food or even an App. Regardless of the nature of the trend, it’s important to be able to understand what it is and how to use it in marketing your business.
Google Search trends data can be useful for a variety of purposes. In SEO, it can help you discover new content ideas to drive traffic to your website. In paid search, it can also guide you to cost-effective keywords that are more relevant to your products or services.
The word “trending” is a relatively new addition to the English language, primarily because of its increasing adoption in social media and other internet-related applications. However, there are some common misconceptions that can make it hard for people to understand what a trend is and how it can be used in marketing campaigns.
Trending topics can be a great way to increase brand awareness and engagement. But businesses need to approach them with care, and it’s possible to abuse a trending topic by posting unrelated content or engaging in discussion without any relevance to the event at hand.
To determine if a trend is a legitimate trend, look for terms that are consistently rising in popularity and have been there for at least a year or more. These are called trending searches, and the data is based on a combination of search volume and year-over-year growth.
There are many ways to explore Google Trends, including by searching for specific terms or topics and comparing them with other keywords. This can be a lot of fun, and it can help you learn more about a topic or concept that’s interesting to you.
Enter a search term in the top bar of Google Trends to see detailed trends for that term, or choose the more fine-grained “topic” option to view search volumes by region, time frame, category, and other criteria. You can also compare multiple topics and compare up to five different terms at a time.
This information can be particularly useful if you’re planning to invest in Google Ads, because the more keywords related to a specific trending topic that are added to a campaign, the higher the cost per click will be. When a topic is trending, it’s a good idea to increase your budget and spend more time promoting it, so you can reap the benefits of the popularity of that term.
The best way to find trending topics is to look at the top-ranked sites on Google, which will show you what’s currently attracting the most attention. These top sites will be a mixture of high-traffic websites and smaller, more niche sites.
You can also use this information to plan your marketing campaigns, ensuring that you’re using the most appropriate keywords to attract visitors to your site. For example, if you run a home and gardening supply store, it may be beneficial to ramp up your marketing efforts when certain keywords are trending in the search engine.