Trending is a feature in Twitter, Facebook, Google and YouTube that shows topics that are popular in real time. Its purpose is to help people find the right content for their needs at the right time.
Whether you’re a marketer, writer or journalist, using trending data can help you discover stories and topics that people are interested in, in a matter of seconds. It can also help you understand how interest in a topic has changed over time, which can be useful when reporting on an event, social issue or political candidate.
Understanding the trending landscape
The first step to leveraging trending is to understand how to identify it in the first place. To do this, you’ll need to use a tool like Semrush to verify the search volume and growth potential of trending keywords from Google Trends or YouTube’s Trending page.
You can also use trending data to get an idea of what topics and terms are popular in your niche, so you can better target your content for SEO or paid search. You can even use it to discover seasonal trends, so you can plan your campaigns accordingly and make sure you’re stocking up on products that people are searching for.
Trending comes and goes, often without notice. This is why it’s important to check the lifespan of a particular trend before deciding to create video content about it.
Some trends are short-lived and have limited potential, so it’s best to avoid creating content about them unless you have the means to keep the content going.
Other trends may have more lasting impact, so it’s best to consider them when planning your next project. These include trending hashtags, viral videos, and social media topics that are gaining popularity.
Aside from finding trends that are relevant to your business, you can also make use of trending to increase awareness about your brand. When a tragedy occurs, for example, it’s common to see posts from brands in the aftermath of an event, but too many posts can come across as insensitive or offensive.
To avoid this, you’ll want to approach tragedy with care and be careful about how you post about it. This will help ensure that your social media posts have the maximum effect on consumers and do not tarnisheize your reputation.
The right approach to a trend can be difficult, but it can pay off in the long run. If you’re unsure how to approach a trend, don’t be afraid to reach out to other businesses and industry experts for advice.
Curating a trending tab on YouTube isn’t easy, so it’s worth doing your research before posting any content. YouTube executives are careful about what goes on the Trending tab, ensuring that it doesn’t contain inappropriate or mature content. In a recent letter to YouTube creators, CEO Susan Wojcicki outlined the company’s concerns and said the company is making changes to ensure that trending videos are safe for viewers.