The term trending describes the latest topic of interest on social media. Usually, these topics are related to popular cultural events and occur over a period of time.

If you want to know what’s trending, you can check out the latest trends on Google Trends, Twitter, Facebook, Instagram, and other platforms. These platforms have specific pages dedicated to trending topics. Depending on your business’s goals, you may find that trends are a valuable way to increase traffic to your online store. However, it’s important to use them wisely.

Twitter, for example, lists trending topics based on a number of factors. It uses an algorithm to calculate how many people have tweeted about the subject. Additionally, it looks at the amount of retweets and hashtags used in tweets about the topic.

In general, trending topics last for a day or a week. You can view these trends on desktop and mobile devices. Users can choose to follow them and receive notifications about them. They can also click the More link on the navigation bar in order to see more trending topics in a particular location.

Twitter users are encouraged to participate in trending discussions. This increases brand awareness among consumers and makes your brand relevant to the subject matter. Adding unrelated keywords to your posts could confuse viewers and harm your credibility.

Facebook, on the other hand, categorizes its trending topics into five categories. Each category links to a related page with public posts about the subject. You can filter by category or search using your preferred keyword to see the latest posts about the subject.

Instagram uses a similar system. You can use the Search & Explore feature to find the most popular images, videos, and posters in your area. As with other social networks, you can choose to follow a topic and receive notifications.

Trending searches are not as precise as popular searches. While you can get an idea of what people are searching for, you can’t tell if they’re using a more interesting or less common word. For example, while you might be interested in hearing more about soccer, the sport’s popularity might be limited to a few countries.

When you’re looking for a specific topic, you can visit Trendsmap, a social navigation app for PR teams and marketers. This tool is particularly useful for finding trending hashtags. Once you’ve found a tag, you can use its information to geotarget messages.

You can also look up trending topics on Buzzsumo, a keyword research tool. This is easier to do with Buzzsumo, since it offers a category drop-down menu. However, it can sometimes turn up real keywords in traditional keyword tools, as well. To use the tool, you’ll need to sign up for a free extension for Chrome or Firefox.

Whether you’re looking to increase the visibility of your business or boost your social media strategy, you can use trending topics to drive more traffic to your online store. However, it’s vital to use them wisely and avoid any unintended consequences.