Social Media Trends – How to Capitalize on Trends to Increase Traffic and Brand Awareness


Having a good understanding of trends is an important component of a successful social media strategy. It allows you to remain up to date on current events, engage customers in a meaningful way, and give your brand a voice. The good news is that there are several platforms that allow you to follow trending topics. These platforms will show you exactly what is trending and how to capitalize on it.

Google Trends is a great tool for tracking global search trends. This service uses a proprietary algorithm to determine trending topics. The data is broken down by search type, geo-location, date range, and category. This is helpful for entrepreneurs, investors, and anyone looking for trending business ideas.

A lot of websites now have a dedicated trending section. These sites track keywords in articles, tweets, and comments, and tailor topics to meet the needs of their users. This includes social media platforms like Twitter, Instagram, and Facebook. They also offer custom research and collaboration options. Regardless of what platform you use, you can take advantage of trending topics to increase your traffic and brand awareness.

Twitter has a search bar that lets you search for trending topics. The site also labels subjects as “trending” if users use a specific hashtag in a tweet. Unlike Google Trends, Twitter does not allow you to search for topics by keyword, but instead by geo-location. It also has rules in place for trend abuse. Using a trend in an inappropriate manner can lead to suspension of your account.

Instagram has a “Search & Explore” page, which lets users search for trending images, hashtags, and posters. The site also has a “Story” feature that lets brands post ephemeral content. These posts disappear after 24 hours. Regardless of which platform you use, trends are a good way to increase traffic to your online store.

Facebook has five different categories of trends, each linked to a related page with public posts. For instance, a photo-based Reel would be perfect for a slowed-down version of Taylor Swift’s “Lover.” A nostalgic track is perfect for OOTDs, product highlights, or behind-the-scenes videos.

Another way to find trending content is by using a tool like Buzzsumo. This site has been one of the best in class for tracking viral content for years. The site allows you to see the top trending video content, and has collaboration options. It can also help you identify which players are the biggest players in a space.

Similarly, YouTube breaks down trending content into four categories. The site also offers a few free tools, including the video-momentary-mio. The site has a paid option for those who need to analyze data in greater detail.

One of the best ways to stay current on trending topics is to subscribe to a trending topic of your choice. Keeping track of trending topics can also help you prepare relevant marketing content. You can also connect with your customers and keep track of important world events.