How to Use Trending to Boost Your Marketing Efforts


If you are in the marketing industry, you have probably heard of trending and its benefits. It’s an easy way to gauge the popularity of a product or service by observing what other brands and marketers are saying about it. Using trending tools and hashtags can help you determine what’s hot right now. For example, during the 2014 Grammys, 3.6 million tweets were made with the hashtag #grammys. That kind of buzz would have made many marketers jump on the bandwagon.

If you use Google Trends to analyze visitor activity, you’ll get an idea of what topics your audience is interested in. While it can be useful to monitor the behavior of visitors to your own website, you should also use the trending tool to understand what’s popular on other websites. For example, in the mid-2000s, MySpace was a hot topic on the web. It was worth $12 billion in 2007 and had 76 million unique visitors a month.

What are the advantages of using trending to boost your marketing efforts? Trending helps you gain a competitive edge by ensuring your content is seen by people with similar interests. The word itself is easy to learn and can become a great marketing tool. If you’re new to social media marketing, consider incorporating trending strategies to ensure your content is seen by the most audience. This will help you make the most of your social media. Then, you can focus on your content strategy.

Twitter’s algorithm identifies trends based on how popular a hashtag or topic is on Twitter. It takes into account the volume of tweets and time taken to create a spike in popularity. Similarly, a slow growing topic may not generate many spikes. Using hashtags is an effective way to monitor current issues on Twitter. You can also use Twitter to find out about breaking news and popular topics. And, because you can search the trending topics on Twitter, you can get an idea of what’s hot right now.

YouTube Trending has recently been introduced. It aims to surface popular videos on the site. Some trends are predictable while others are unexpected. The tool does not display personalized results, however, and instead displays the same list to every viewer in the same country. It also displays results in the language that the browser uses, including nine common Indic languages. If you’re interested in a particular video, you can add it to your blog post or create a video based on that topic.

As a brand, you need to know what trends are popular right now. Trends usually start as TRENDS, but they can be transformed into something more meaningful or even wildly divergent from them. An example of a lasting fashion trend is the puff sleeve style. This simple look cracked the fashion veneer last year. After it became a trend, ’80s references raked the runways. The supersize sleeve will be more popular in 2022.