On Twitter, a post, term, or topic which is being discussed more than other individuals on the network is deemed to be a trending topic” or a “hot topic”. Hot topics also become popular either due to an isolated event which prompts individuals to discuss such a topic or due to a concerted campaign by users. The following tips will help you identify trending topics and monitor their development.
Trending Topics: Twitter uses two different ways to determine trending topics and categorize them. The first method is referred to as “genealogy”. This involves browsing the most popular tweets regarding a trending topic as well as other individuals who have posted tweets regarding the same topic. All of the tweets that come in with the most popularity will be labeled as a potential trend. The second method for trending topics is based on the accumulation of popular hashtags. Hashtags are short phrases that can be used to describe a trending topic.
When you’re attempting to identify trends on Twitter, it is important that you pay close attention to both methods. Genealogy may reveal a number of potential trends but is generally difficult to analyze and manage given the small amount of data that is available. In addition, trending topics are only listed once and aren’t saved on Twitter. So, if you’re hoping to identify a popular trending topic, you’ll likely have to search for it numerous times. However, if you know the general format of the trending topics you find, this can be extremely useful as it allows you to take one trending topic and use it to target and focus your niche marketing efforts.
How to Create Trending Topics: The easiest way to create trending topics on Twitter is through the use of hashtags. The set of keywords and phrases which are most commonly associated with a trending topic are allowed to be included in the hash tag. Therefore, if someone is searching for “hot dogs” on Twitter, and you include “hot dog” in your trending tag, then every time someone clicks on your tweet, the link to your tweet will automatically appear as a hash tag. Because many people associate hashtags with user profiles, this method provides an extremely effective marketing tool. Additionally, many large organizations and brands have taken advantage of the ability to use hashtags when issuing public statements.
Why You Should Care About Trends: By identifying trends, you open the door to massive viral growth. Popularity is contagious, especially when it comes to internet marketing and promoting your website or blog. By using trending topics to announce the products and/or services you offer, you’re announcing to the world what you’re all about. Whether the trend you notice is something that can be immediately implemented, or you notice a trend that just lingers around for awhile, it’s always best to follow through with caution and not to act prematurely.
Trending topics are going to be around for a while, so why not get involved and engage in discussions with your peers? While you may not like the direction a particular trend is taking, it could very well be the perfect opportunity for branding your company. For this reason, you should take every opportunity available to make your presence known on the popular social media networks. Start now, and make sure that you and your brands are constantly ready to react to the changes taking place in the world of social media.