Trending is a term that refers to topics, hashtags or keywords that are popular on social media at any given moment. These topics are highlighted by platforms like Twitter and Facebook to encourage discussion and engagement among their users. The topics are based on a number of factors, including the location of a user, their previous searches or likes and who they follow. Trends can be serious or fun and can last for an unknown amount of time.
Businesses that are quick to jump on a trend can reap many benefits. They can be seen by a larger audience and may see an increase in traffic to their websites or online stores. In addition, they can also boost their search engine optimization (SEO) by using related keywords in their posts or tweets.
However, it’s important for businesses to understand that jumping on a trend can have negative consequences as well. For example, using inappropriate language or abusing a trend can draw the attention of Twitter’s algorithms, which could lead to the user being banned from Twitter. Moreover, businesses should be careful not to create trends that aren’t relevant to their brand, as this can cause confusion and harm credibility.
When a topic becomes popular, it rises up the trending list on sites like YouTube and Twitter. YouTube’s trending page is a great way for businesses to reach a wide range of people with different interests and viewpoints. It also allows businesses to capture a short window of time when a particular topic is popular, before it eventually falls off the list.
The Trending page on YouTube is determined by a variety of metrics, including the number of views videos receive, where those views are coming from, how old the video is and how it compares to similar videos recently uploaded. The platform also takes into account the demographics of the viewers and whether they are male or female.
Twitter’s trends are based on a number of factors, such as the location of a user, their recent searches or likes and who they follow. They are displayed on several areas of the site, including the “What’s Happening” sidebar and the Trends tab in the search section. Twitter’s mobile app displays trends catered to a specific location, but the website offers a tool that allows you to see trending topics from any region.
On Buzzsumo, a popular content ideation tool used by digital marketers, the trending feed is divided into categories such as Marketing, Tech, Business and more. The information is based on the activity of users who have signed up to contribute to the tool, so it’s not always a comprehensive listing of trends.
The tool Glimpse offers a database of trends gathered from sources such as TikTok and Amazon. Its database is sorted by topic, and a search for marketing trends yields results that are more in line with those from other tools, such as Google. However, it’s not as thorough as other options and requires a little more effort to use.