What is trending? A trending topic is usually something that’s hot in the public consciousness, generally speaking. The key thing with online social media today is that many businesses are much more proactive about what their customers want and expect to see. The result is that you can use Twitter to find out what conversations are happening right now on the Internet.
One of the best tools to use for trending is a keyword tool. A keyword tool is going to pull up all the popular searches you can think of relating to your product or service. The trick is to find a tool that pulls up enough of them to give you a decent sample size. This is important because just a few searches will mean very little, especially when looking at trends.
You’ll need to do more than just pull up a single keyword tool. Ideally, you should pull up the most popular search terms for your chosen trending topic. There are many services available that will help you analyze trending. Hootsuite is probably the best for this. Hootsuite will allow you to analyze trending by identifying high-volume keywords, as well as related keywords, in the URL and meta tags of each web page.
If you’re interested in knowing more about trending topics in regards to current events, you can easily get this type of information with a short query using Google. Just add the keywords to your search, and Google will return any related results it finds. It’s important to note that this doesn’t have anything to do with what’s being said at any given moment – just how the words used to write a particular blog post are used. Hints about current events are very popular, but if the topic isn’t something people are talking about right now on the Internet, it may never become popular.
Another great way to learn more about trends is to check out websites that track the information. A quick Google search will turn up plenty of these types of sites. The drawback is that these often aren’t updated as often as some of the paid services, so you may not catch everything you’re looking for. Still, they can be a great way to monitor what’s on the minds of your potential customers. If you have a tight budget, you can use a free service like Technorati. They will give you a list of the most popular keywords being talked about at any given time.
So what can you do with this data? You can analyze it to see what companies are benefiting from trending topics, what brands are positioning themselves for success, and what your competitors are doing. Of course, you should always have your own products or services to promote, but it can sometimes be helpful to see trends and how they’re impacting people’s lives. If you’re trying to decide which way to go in your marketing, it can be helpful to see how your competition is getting on in search results. You may be able to make the decision on whether you need to change your strategy, start advertising a new product line, or focus on one area. Trending topics are something you’ll want to keep an eye on as the world of internet marketing grows.