A trending topic is simply a topic that seeing a significant rise in overall popularity on one or more social networking platforms for a relatively short period of time. This article examines how ecommerce companies can use these platforms to their advantage and increase website traffic. The study examines two important factors that influence consumer opinions regarding a given topic and how ecommerce companies can take advantage of these trends to further their business interests.
Many people are now extremely active on social networks like Facebook, Twitter, MySpace, and LinkedIn. These platforms provide users with an unparalleled opportunity to connect with others who share similar interests and values. Recently, studies have shown that nearly half (42%) of Internet users use these social networking sites and this number is increasing by the day. Therefore, if consumers have an interest in a particular brand or product, they will likely be socially interacting with other users who also share that interest. Additionally, engaging content in these platforms provides a means for companies to promote their brands and messages to a larger audience than would be possible with traditional forms of marketing.
In order to understand how marketers can take advantage of these trends, it is important to examine how these changes affect various industries and brands. Businesses must first understand what constitutes a trending topic. A trending topic has a significant amount of mentions on popular social media channels in relation to its relative popularity. Trending topics are commonly discussed by service providers and other experts within the industry as well as consumers themselves.
Moreover, popular hashtags are used by individuals within the platform to discuss and promote trending topics. hashtags can be chosen by service providers based on their own business objectives and target their efforts towards specific audiences. For example, there are some hashtags that are commonly used by retailers to promote upcoming store sales. These hashtags generally ask users to “like” or “follow” the page in order to share the information with friends. Additionally, users can search the hashtags on popular social media posts in order to find those most relevant to their interests.
Because it offers such a unique opportunity to businesses to engage in conversations with consumers, trending topics are proving to be highly beneficial to brands in a variety of ways. With a dedicated trending channel, companies can effectively use trending topics to gain momentum in their campaigns, generate organic traffic, and increase brand awareness. The ability for social media users to interact with brands via the use of trending topics also offers them a unique way to voice their opinions and create viral stories. This allows businesses to establish a presence for their brand on the internet and connect with real customers. Ultimately, companies who take the time to understand trending topics and properly leverage them via social media channels stand to benefit from the benefits associated with this trend.
The ability for brands to tap into the potential of trending topics is only one of the benefits that can result from understanding the power of Twitter. As a company, it is important to understand the dynamics of this platform to capitalize on its increased value and potential to transform your brand. Although trending topics can serve to increase your brand’s visibility in a variety of ways, it is important that you take the time to understand how these trends impact your business. Additionally, you need to be sure that you are employing the tools that best suit your own personal brand as well. By properly leveraging these trending mediums, you can ensure that your brand’s online footprint grows by leaps and bounds, taking your business to new heights.