Trending is a feature on social media, news and entertainment sites that shows users what topics are currently hot. It originated on Twitter, but has spread to many other platforms. It allows users to quickly find news and share content relating to a specific topic or event.
The concept of trending has its roots in Twitter’s use of hashtags to identify posts related to a particular subject, but has now evolved to include keywords and other search terms. The most popular hashtags and topics on trending lists are determined by search volume and a number of other factors, including a user’s time spent on the site and their geographic location.
Twitter’s algorithms are responsible for determining the trending topics listed on its website. They favour spikes over gradual sustained growth, and they also look at the time it takes for a particular hashtag to build up enough volume to make the trending list.
This means that a topic that grew slowly over a month may not be considered trending, even though it was getting an enormous amount of tweets. This can be a problem for certain movements, such as #OccupyWallStreet, which grew rapidly over the course of months but didn’t make it onto the trending list because the tweets didn’t have any significant spikes in them.
Google’s trending searches are based on the percentage of people searching for a term over a specific period of time. This data is then used to determine what topics are most popular and which stories, headlines or terms are currently trending.
These trends can help journalists explore potential story ideas, and they can be featured within articles to illustrate a general level of interest in a topic or issue. They can also be used in paid search campaigns to help plan budgets and to stock inventory, as well as for SEO and content marketing purposes.
YouTube’s trending page is a great place to find out what topics are relevant to your niche and to get an idea of how to create content around those topics. Using the right keywords can increase the number of views your videos receive.
If you want to get your YouTube videos trending, it’s important to choose the right keywords. There are keyword tracking tools that can be used to help you find the best keywords for your videos, such as SEMrush or Ahrefs.
The most searched keywords for a niche are often the first to appear on the Trending page, so it’s important to keep these in mind when creating content. This will ensure that your video is appearing in the most competitive category possible, allowing it to reach more viewers.
To determine what the best trending keywords are, you can use a tool like SEMrush or Ahrefs to see which ones are most commonly used and which are more popular with YouTube users. This will give you a good idea of which ones to use in your videos and how much you need to pay for ads for them to be seen by your target audience.